Skip the kitchen-in-a-parking-lot experiment.
REEF scaled fast on a model of converting parking lots into small ghost-kitchen trailers. The company has since restructured significantly. RevKitchen takes the opposite bet — we don't need any new real estate. We use kitchens that are already serving customers.
REEF's model requires parking-lot leases, trailer hardware, and utility connections. RevKitchen has zero real-estate footprint and zero CapEx.
REEF lots cluster in specific metros. RevKitchen onboards partners across the US through their existing addresses.
REEF has published partner turnover issues. RevKitchen's 90-day term with month-to-month renewal gives operators a short, fair commitment window.
If you're a restaurant with an existing kitchen, REEF was never the right fit. RevKitchen is the right fit.
Apply to RevKitchen →